About a week ago, I came across a saying that could change the way you do business forever. Seriously, this is good stuff. Are you ready?

The worm must be tasty for the fish, not the fisherman.

The simplicity of the remark is beautiful, and the lesson it teaches is the key to your success. So, let’s take a minute to walk through this together…

If you’re like most business owners I know, you’ve got one hell of an ego. You may be tactful, even personable, but be honest, you started your company because you thought you’d do something better than some other guy. There’s some arrogance there, right?

That’s good – it’s great, actually. You need that kind of unfettered confidence to keep your business thriving.

We’re all in agreement, right? Your ego is a driving force for achievement. But there is one place your ego does not belong: between you and your profit.

I’ll explain.

Say you’ve engineered a new line of hammers, and they’re really special. You hire a professional agency to make sure the product launch commands the attention it deserves. After investing your hard-earned and limited capital, you can hardly wait to see what they’ve come up with!

Wait… did they just show you a pink logo? That can’t be right.

“Oh yes,” the designer says. “We’ve explored your market and our findings tell us that you’ll be able to sell more hammers at a higher price-point if they’re stamped in pink.”

And there you have it, folks – ego vs. profit.

Still unclear?

Trust me, there’s no guy in construction that wants to be represented by anything pink. But he does want to make a lot of money. So should he choose in favor of his ego? Or is he better served by market research suggesting he make pink hammers?

The worm must be tasty for the fish, not the fisherman.

An owner wear many hats, but there simply isn’t enough time to become an expert at everything. At some point you will enlist the help of professionals. So ask them to validate their findings; push them hard to explain their rationale. But if you’re convinced they’ve done their homework, take a deep breath and trust the experts.

You hired them for a reason, didn’t you?

I’m not saying that pink hammers are a great idea. I am suggesting that at the end of the day, we’re all working to put food on the table and live the good life. Your role as “decider” requires you to do what is best for the business, even when it’s an unconventional path.

Too many people overlook profitable solutions for the comfortable ones. Don’t be that guy. Question your motives, challenge your feelings and for the love of Mike, make sound business decisions.

Hope you find this adage as helpful as I have. Now, get out there and make some money.

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