Colgate Logo Review

This is my second entry in a series that reviews popular logos hoping to uncover what makes them so effective and unique. In the process, I’ll build my understanding of solid design principles and better articulate my craft using “plain English.” COLGATE Designer: The Partners (NYC) Industry: Household, healthcare and personal care products Adopted: 2014 […]

Komatsu Logo Review

This entry kicks off a 24-piece project that’ll run throughout 2018. The goal is to review a number of popular logos hoping to uncover what makes them so effective and unique. In the process, I’ll build my understanding of solid design principles and better articulate my craft using “plain English.” There’s one logo I’ve been […]