Building a distinctive logo isn’t easy. It takes real talent to come up with something distinctive, attractive and functional. To help you down that path, we’ve compiled a list of ten common pitfalls that are sure to hurt your brand.
1 – Clipart is not your friend
This may be the most common transgression we see with small businesses. Unsure of what a good logo should cost or consist of, budget-conscious owners find someone to design a mark for $99 or worse… free. Without a solid understanding of the business or its target audience, these amateurs churn out bad work with recycled images. Sure, you save money on design, but other problems arise.
Bad logos instantly diminish your credibility, reducing customer confidence and ultimately limiting how much they’ll spend with you. And unfortunately, the costs could be even higher than this… keep reading.
2 – Effect Overload
Computers can do lots of neat stuff and there is a time and place to push their capacity. Your logo just isn’t one of them. Ideally, your mark can be embroidered, printed in black ink for newspapers or in full color online. To achieve this level of versatility you’ll need to use the KISS method (Keep It Simple, Stupid). That usually means no special effects, no gradients, no shadows. You don’t see the big boys using these, do ya?
Here are some quick pointers – images speak louder than words; use no more than two legible fonts and try to limit your colors to three or fewer.
3 – Cut the Clutter
Similarly, you want to make each impression memorable. When your logo is complicated your message gets diluted. People don’t want to decipher your logo, they want instant comprehension. That’s okay, because that’s what you want too! Keep the text clean and easy-to-read, choose punchy colors and you’ll increase market recognition.[note note_color=”#EFEBE3″ text_color=”#4e544e”]NOTE: Logos used on this page were found publicly (on-line) and are protected under Fair Use. They will be removed at the owners’ request.[/note]